Audience Research - Survey Results
Before starting the production of my horror trailer, I decided
to carry out some market research using a questionnaire of 10 questions. These
all related to not only finding out the demographic of who was answering (which
I could then correlate to the type of answered they gave, and whether they are
my target audience), but also revealed what features of horror movies they most
enjoyed, how they consumed them, all of which should mean I can create a
product that appeals to them as much as possible. I used a mixture of multiple
choice and open answers, allowing my audience to give personal responses while
still giving them some guidance and not allowing an excessively wide range of
responses that would be difficult to work from.
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